Rankin Photography

What happens when a famous celebrity photographer goes to a refugee camp in the Congo to capture portraits of a much less glamorous clientele? The photographer Rankin’s work provides a fresh perspective on a topic that most people avoid looking at in photographs, as he portrays the vivacity and joy of the people. His photographs, displayed on large panels on London’s South Bank, bring awareness to a situation that gets very little media coverage through the infectious smiles of his subjects.

He says: “I think people have become very immune to war and conflict photography, and I thought that if I took my style of photo, which is quite emotive, and very much about the people being positive, and went to somewhere and took photos of the people there, I thought that would be a different take on how we approach this.”

http://news.bbc.co.uk/2/hi/entertainment/7680597.stm